Ukuvelela okuzenzakalelayo
Kungenzeka yini ukuchaza ngokucacile umqondo we "imoto ehlonishwayo"? Kuyini futhi yimiphi imisebenzi okufanele ibe nayo? Ingabe ukuhlonishwa kuhlale kusho "ukunethezeka" kanye "nokubiza"? Sizozama ukuphendula le mibuzo.
Kungenzeka yini ukuchaza ngokucacile umqondo wemoto ehlonishwayo? Kuyini futhi yimiphi imisebenzi okufanele ibe nayo? Ingabe udumo luhlala lusho ukunethezeka nezindleko eziphakeme? Sizozama ukuphendula le mibuzo. 
Udumo lwethulwa njengento edinga okungenani abantu ababili, kanye nokucabangela ukuthi omunye wenza isimangalo sokuvelela kanti omunye uyanelisa lezo zimangalo. Ukulandela le ndlela, kulula ukuqonda ukuthi kungani imoto ibhekwa njengehloniphekile kwelinye iqembu hhayi kwelinye.
Isibonelo seVolkswagen Phaeton sifakazela ukuthi ngezinye izikhathi okulindelwe yinkampani akufani nokusabela kwabamukeli. Kuhle kakhulu, ngoba imoto yomkhiqizi kwakufanele ibe yi-limousine kanokusho futhi ehlonishwayo, izimbangi zazo ezazibonwa yimikhiqizo emikhulu njenge-BMW 7-series kanye ne-Mercedes S-class. I-Phaeton isiphenduke "nje" i-limousine yokunethezeka. Ukuthengisa akukaze kufinyelele ezingeni elilindelekile futhi akuzange kusondele ngisho nabancintisana nabo okukhulunywe ngabo ngenhla, ngoba imakethe "ayizange yamukele ukuvelela" endabeni yale modeli ethile. Kungani? Mhlawumbe isizathu sisebhejini ku-hood kanye nomkhiqizo weVolkswagen ngokwawo, i.e. imoto yabantu ngokuhumusha kwamahhala? Uma kuthandwa, khona-ke kuthandwa kakhulu futhi hhayi i-elitist kakhulu, ngakho-ke akuhlangene kangako nodumo. Kodwa lokho kungaba lula kakhulu. Ukukhathazeka okuvela eWolfsburg kukhiqiza futhi, okubalulekile, ukuthengisa ngempumelelo iTuareg. Hhayi kuphela i-SUV kanokusho, kodwa futhi kubhekwa njengemoto ehlonishwayo, ngakho-ke akukhona nje mayelana nomkhiqizo.
I-phaeton, njenge-limousine yakudala, ihloselwe amakhasimende alondoloza kakhulu ngokwemvelo, okuthi, ngenxa yesikhundla sabo, ubudala kanye nesimo senhlalo, alahlekelwe yimoto kanye nomkhiqizo onedumela eliqinisekisiwe, lapho udumo lukhona. okuhlotshaniswa ngokuzenzakalela ne. Uma sikhuluma ngeVolkswagen Phaeton, inkumbulo iqale isilethele izithombe zePolo neGolf, bese kulandela i-sedan kanokusho. Lokhu, njengoba ubona, kunzima ukuthi amaklayenti angahle akwamukele. Nokho, endabeni yamaTuareg, sibhekene nomamukeli ohluke ngokuphelele. Hhayi njenge-orthodox futhi evulekile kakhulu ezindabeni. Ikhasimende elizimisele ukukhokha inani eliphezulu hhayi ibheji ku-hood, kodwa ngosizo oluhlangabezana futhi oluvame ukweqa okulindelwe.
Iwele lezobuchwepheshe leTuareg, iPorsche Cayenne, liqinisekisa le thesis. Ithengisa kahle, kepha lapho iqala, abaningi babikezela ukuthi izophela maduze. Yayinophawu lwenkampani ehlotshaniswa nezimoto ezemidlalo nezihlonishwa ngokungenakuphikwa, phakathi kwazo, njengoba kwakubonakala, yayingekho indawo ye-SUV enamandla. Ngaphezu kwalokho, ukuba khona kwakhe kwakuzoba nomthelela ongemuhle esithombeni senkampani yaseZuffenhausen. Isikhathi sibonise okuphambene. I-Cayenne yayiwukunambitheka kwabantu ababengenandaba nezingoma zamanje.
Ngakho yiziphi iziphetho? Okokuqala, ukuthi imoto ithathwa njengehloniphekile kuhlobene kakhulu nohlobo. Okwesibili, kuncike kakhulu ekutheni yiliphi iqembu labantu eliyihlolayo. Yiqiniso, ukuzimisela komkhiqizi akukhona ukubaluleka, futhi mhlawumbe i-Phaeton elandelayo izoba nesikhathi esilula. Ngama-70s, i-Audi yayibekwe ngaphansi kwe-Opel, futhi namuhla isimi eduze kweMercedes neBMW ngomoya ofanayo. Ngaphezu kwalokho, ukukhathazeka kweBavaria akukaze kuhlotshaniswe nezimoto ezihamba phambili, futhi ukudlula omakhelwane bethu basentshonalanga, kunzima ukukholelwa ukuthi iJaguar yake yathengisa izimoto ezishibhile, iFerruccio Lamborghini yakhiqiza ogandaganda, kanti iLexus iwuhlobo olunamashumi amabili nanye. umlando wonyaka. Njengoba lezi zinkampani ziphumelele ezimakethe futhi izimoto zazo zihlonishwa kakhulu njengehloniphekile, kufanele kube nokufana okufanayo phakathi kwazo.
Kunjalo, umlayezo wokumaketha ongaguquki wenkampani, owakhiwe eminyakeni edlule, kanye nokuzimisela okukhulunywe ngakho ngenhla emzamweni wokunikeza umthengi umkhiqizo ohlangabezana nalokho akulindele ngokwemibandela eshiwo ngaphezu kwezinga kubalulekile. Yiphi? Kuncike kakhulu ekutheni imoto iqondise kuziphi iziyingi. Ukuzichaza ngokucacile izici imoto ethathwa njengehloniphekile engenakuzenza ngaphandle kwazo kubonakala kuwumsebenzi odidayo. Selokhu yasungulwa, inkampani yamaNgisi iMorgan ibilokhu yakha izimoto ezinemizimba esekelwe ohlakeni lwamapulangwe. Kunzima ukuyichaza ngenqubekelaphambili yezobuchwepheshe futhi kunzima ngokufanayo kwabakwaMorgan ukuphika udumo, nakuba ngamaFerraris akamuva bayizingcezu zemnyuziyamu. Idizayini nesitayela? Izihloko ezizimele ngokwedlulele. Iqiniso lokuthi iRolls Royce ibukeka njengesonto lombhishobhi eduze kweyacht eduze kweMaserati alikuphazamisi nakho. Mhlawumbe ukushayela ukunethezeka nemishini yokunethezeka? Kuyingozi futhi.
Ukutotoswa komshayeli nabagibeli abagibele iMaybach kuqhele ngeminyaka emincane ezingeni elinikezwa iLamborghini. Ngakho noma yimuphi umzamo wokuthola le “nto” evamile ungaphikiswa. Into eyodwa esele - intengo. Intengo ephezulu ngokuhambelanayo. Udumo alukwazi ukushibhile futhi lutholakale kabanzi, nakuba lokhu kutholakala futhi kuba okuhlobene. Uphahla lwabanye luphansi kwabanye, ngisho neMercedes S yaseBentley salon ibonakala ingeyona ehlonishwayo ngokuphelele. Ngakolunye uhlangothi, uma ucabangela izindleko zokuthenga i-Bugatti, yonke i-Bentley iyinzuzo.
Iphephabhuku iForbes lishicilele uhlu lwezimoto ezingu-10 ezibiza kakhulu emhlabeni. I-Koenigsegg Trevita ivula izinga elingaphezu kwezigidi ezimbili zamadola (PLN 2). Uma sithatha intengo yemoto njengenkomba yokuhlonishwa kwayo, i-Swedish Koenigsegg izoba uhlobo lwemoto oluhlonishwa kakhulu, ngoba kukhona amamodeli amathathu alo mkhiqizi ohlwini olungenhla. Kodwa-ke, lokhu kungaba yisinqumo esiyingozi, uma kuphela ngenxa yokuthi, isibonelo, ngisho nezingane ziyazi uFerrari emhlabeni wonke, ukuqashelwa kukaKoenigsegg akuseyona into engcono kakhulu, ingasaphathwa ohlwini lokugcina lweForbes - I-SSC Ultimate Aero. Futhi ukuqashelwa kubalulekile kumongo wodumo. Ngokubhekiselwa encazelweni kaMills, ukuvelela kuzoba kukhulu, lapho iqembu labantu likwazi ukwamukela (ukunikeza isithunzi) izimangalo zodumo. Ngakho-ke, uma othile engawazi uhlobo lomkhiqizo, kunzima kuye ukuthi alubheke njengoluhloniphekile. 
Udumo lwemoto luncike ezintweni eziningi. Kunzima ukukala futhi akulula ukukuqinisekisa, futhi kuvame ukuzithoba kakhulu. Ngakho-ke mhlawumbe vele ubuze abanentshisekelo kakhulu nabanolwazi ngale ndaba? I-American Luxury Institute, ecwaninga ngokuhlonishwa kwemikhiqizo ehamba phambili phakathi kwabantu abacebile (ngokwesibonelo, eMelika, abantu abangu-1505 abahola isilinganiso samaRandi angu-278 kanye nempahla engu-$2.5 million), yabuza abaphendulile lo mbuzo: Yiziphi izinhlobo zezimoto ezihlinzeka ngenhlanganisela engcono kakhulu izinga, ukuhluka kanye nodumo? Imiphumela ayimangazi. E-US ahlelwe ngokulandelana: i-Porsche, i-Mercedes, i-Lexus. EJapan: AbakwaMercedes bashintshane nePorsche kwathi iJaguar yathatha indawo yeLexus yase-Europe.
Izimoto ezibiza kakhulu emhlabeni
Imodeli | Intengo (PLN) |
1. Koenigsegg Trevita | 7 514 000 |
2. Bugatti Veyron 16.4 Grand Sport | 6 800 000 |
3. Roadster Pagani Zonda Cinque | 6 120 000 |
4. Rodster Lamborghini Reventón | 5 304 000 |
5. I-Lamborghini Reventon | 4 828 000 |
6. Maybach Landolet | 4 760 000 |
7. I-Koenigsegg CCXR | 4 420 000 |
8. I-Koenigsegg CCX | 3 740 000 |
9. Leblanc Mirabeau | 2 601 000 |
10. I-SSC Ultimate Aero | 2 516 000 |
Bheka futhi:
I-Millionaire eWarsaw
Ngomoya emqhudelwaneni
