Amaqiniso ayi-7 avela kumlando we-LEGO: kungani sithanda izitini ezidume kakhulu emhlabeni?

Iminyaka engu-90 manje, bebengabaholi bemakethe ezimpahleni zezingane, behlanganisa izizukulwane ezilandelanayo emdlalweni - lena yindlela elula yokuchaza inkampani yaseDenmark iLego. Abaningi bethu okungenani kanye kanye babambe izitini zalolu phawu ezandleni zethu, futhi amaqoqo abo athandwa kakhulu nangabantu abadala. Uyini umlando we-Lego futhi ubani obangela impumelelo yabo?

Ubani owasungula izitini ze-Lego futhi igama lazo livelaphi?

Ukuqala komkhiqizo kwakunzima futhi kwakungekho nkomba yokuthi i-Lego izoba yimpumelelo enkulu kangaka. Umlando wezitini ze-Lego uqala ngo-Agasti 10, 1932, lapho u-Ole Kirk Christiansen ethenga inkampani yokuqala yokubaza. Naphezu kweqiniso lokuthi izinto zakhe zasha izikhathi eziningana ngenxa yengozi, akazange awulahle umqondo wakhe futhi waqhubeka nokwenza izakhi ezincane, ezisamile zokhuni. Isitolo sokuqala savulwa ngo-1932 eBillund, eDenmark. Ekuqaleni, u-Ole akazange athengise amathoyizi kuphela, kodwa futhi namabhodi oku-ayina nezitebhisi. Igama elithi Lego livela ku-Leg Godt, okusho ukuthi "ukuzijabulisa".

Ngo-1946, kwathengwa umshini okhethekile wokwenza amathoyizi okungenzeka ube nomjovo wepulasitiki. Ngaleso sikhathi, yayibiza cishe u-1/15 wemali engenayo yonyaka yenkampani, kodwa lokhu kutshalwa kwezimali kwakhokha ngokushesha. Kusukela ngo-1949, amabhlokhi athengiswe ngamakhithi okuzihlanganisa. Eminyakeni edlule, inkampani iye yathuthukisa ukukhiqizwa kanye nekhwalithi yamakhithi - ngenxa yalokhu, namuhla ingenye yezinhlobo zamathoyizi ezidume kakhulu emhlabeni.

Yayibukeka kanjani isethi yokuqala ye-Lego?

Enye yezinsuku ezibaluleke kakhulu emlandweni wenkampani yi-1958. Kwakulo nyaka lapho uhlobo lokuqala lwebhulokhi enawo wonke ama-protrusions adingekayo anelungelo lobunikazi. Ngesisekelo sabo, amasethi okuqala adalwe, ahlanganisa izakhi okwakungenzeka ukwakha kuzo, kuhlanganise ne-cottage elula. Incwadi yokuqala - noma kunalokho ugqozi - yavela ngamasethi ngo-1964, futhi eminyakeni emi-4 kamuva iqoqo le-DUPLO langena emakethe. Isethi, ehloselwe izingane ezincane kunazo zonke, yayinamabhulokhi amakhulu kakhulu, anciphisa ingozi engase ibe khona yokuqunjelwa ngesikhathi sokudlala.

Kwabaningi, uphawu lwentengiso lwe-Lego akuzona izitini eziyisici, kodwa izibalo ezinobuso obuphuzi kanye nokwakheka kwezandla okwenziwe lula. Le nkampani yaqala ukuwakhiqiza ngo-1978 futhi kusukela ekuqaleni lawa maqhawe amancane abe yizintandokazi zezingane eziningi. Isimo sobuso esingathathi hlangothi salezi zibalo sashintsha ngo-1989 lapho umhlaba ubona ulayini we-Lego Pirates - ngokokuqala ngqa emlandweni wenkampani, ama-corsairs aveza isimo sobuso esicebile: amashiya anwetshiwe noma izindebe ezisontekile. Ngo-2001, iqoqo le-Lego Creations lasungulwa, abadali balo abakhuthaza abathanda ukwakha bayo yonke iminyaka ukuthi bangene ekucabangeni okuhleliwe futhi basebenzise izinsiza zomcabango wabo.

I-Lego - isipho sezingane kanye nabantu abadala

Lezi zitini ziyisipho esihle kakhulu kokubili izingane ezincane kakhulu nezingane ezindala, kanye nentsha kanye nabantu abadala - ngezwi, kuwo wonke umuntu! Ngokusho komkhiqizi, amasethi e-Lego Duplo asevele elungele izingane ezineminyaka engu-18 nangaphezulu. Amaqoqo adumile nakanjani angesinye sezipho ezifiseleka kakhulu futhi ezithandwayo zezingane kusukela eminyakeni embalwa ubudala kuya ebusheni bazo.

Yiqiniso, la mabhuloki awanawo umkhawulo weminyaka engaphezulu, futhi abantu abadala abaningi emhlabeni wonke bazithengela bona. Abanye babo bangabalandeli bezinhlelo ze-TV ezihlukahlukene abaqoqa amasethi ukuze baqedele iqoqo labo. Kukhona nabantu abatshala imali kwi-Lego. Amanye amasethi e-edishini elinganiselwe angazange akhishwe ebhokisini iminyaka engu-5 noma engu-10 manje angabiza ngokuphindwe ka-10 kunalokho ayeyikho ngenkathi ethengwa!

Kunjalo, akukho ukuhlukaniswa ngobulili noma - ngawo wonke amasethi, amantombazane nabafana noma abesifazane nabesilisa bangadlala ngokulinganayo.

Ikhwalithi ngaphezu kwakho konke, okungukuthi, ukukhiqizwa kwezitini ze-Lego

Nakuba izinkampani eziningi ezifana ne-Lego zidalwe eminyakeni edlule, azikho ezibonakala njengenkampani yaseDenmark. Kungani? Kuyaphawuleka ukuthi banamazinga aphezulu kakhulu - isici ngasinye senziwe ngepulasitiki ephephile, futhi sinamandla futhi siguquguquka ngokwanele ukuze sihlale isikhathi eside ngangokunokwenzeka. Kudingeka ngaphezu kwamakhilogremu angu-430 wokucindezela ukuchoboza ngokuphelele isitini se-Lego esijwayelekile! Izinketho ezishibhile zingahle zibe yizicucu ezimbalwa ezibukhali neziyingozi ezinokucindezela okuncane kakhulu.

Ngaphezu kwalokho, i-Lego inembe kakhulu, ngakho-ke, ngisho nangemva kwamashumi eminyaka ambalwa wokuthenga, usengakwazi ukuhlanganisa noma iyiphi isethi. Wonke amaqoqo, kufaka phakathi amadala, ahlanganiswe ngokuphelele - ukuze ukwazi ukuhlanganisa izakhi ezihluka ngeminyaka engama-20 noma ngaphezulu! Akukho ukulingisa okunikeza isiqinisekiso esinjalo sendawo yonke. Ikhwalithi igadwa abanikeli bamalayisense abahlale benqaba imikhiqizo engahlangabezani nezidingo eziqinile.

Amasethi e-Lego adume kakhulu - yiziphi izitini ezithengwa kakhulu amakhasimende?

Amaqoqo e-Lego abhekisela ngokuqondile ezintweni eziningi zesiko le-pop, ngenxa yokuthi kungenzeka ukulondoloza intshisekelo engantengantengi kumabhulokhi. I-Harry Potter, i-Overwatch ne-Star Wars ingamanye amasethi aziwa kakhulu akhiqizwa inkampani yaseDenmark. Izigcawu zohlobo olungajwayelekile nazo zidume kakhulu, ikakhulukazi eqoqweni le-Lego Friends. Isethi ethi "House on the Shore" ikuvumela ukuthi uthuthele emazweni afudumele isikhathi esifushane, futhi "Isikhungo Somphakathi Wezinja" sifundisa umthwalo wemfanelo nokuzwela.

Imaphi amasethi e-Lego athakasela kakhulu?

Ukuthi leli sethi lizomthakazelisa yini umuntu kuncike ekucabangeni kwakhe nasekukhetheni kwakhe. Abalandeli be-Dinosaur bazothanda amasethi anelayisensi evela e-Jurassic Park (njenge-T-Rex in the Wild), kuyilapho abathandi bezakhiwo abasha bezothanda amasethi asuka ku-Lego Technic noma imigqa Yedolobha. Ukuba nesitimela sakho esincane, iSifanekiso Senkululeko, noma imoto kanokusho (njenge-Bugatti Chiron) kuzogqugquzela izinkanuko zakho kusukela usemncane, kukuvumela ukuthi ujwayelane nobukhenikha kanye nezisekelo zezibalo noma ze-physics.

Ingakanani i-Lego ebiza kakhulu esethwe emhlabeni?

Yize amanye amasethi angathengwa ngemali engaphansi kwe-PLN 100, futhi intengo emaphakathi iphakathi kwe-PLN 300-400, kukhona namamodeli abiza kakhulu. Ngokuvamile zihloselwe abaqoqi abadala, hhayi izingane, futhi ziyivelakancane yangempela kubathandi balo mkhathi. Amanye amasethi abiza kakhulu yilawo ahlobene nezwe likaHarry Potter. I-Diagon Alley edumile ibiza i-PLN 1850, efanayo nemodeli ehlaba umxhwele ye-Hogwarts. Kodwa-ke, ezibiza kakhulu amamodeli aphefumulelwe yi-Star Wars. 3100 PLN ukuze ukhokhele i-Empire Star Destroyer. I-Millenium Sokół ibiza i-PLN 3500.

Mangaki ama-elementi kusethi ye-Lego enkulu kunazo zonke emhlabeni?

Mayelana nobukhulu, i-Imperial Star Destroyer eshiwo ngenhla ingumnqobi ongenambangi. Ubude bayo buyi-110 cm, ukuphakama 44 cm, ububanzi 66 cm, kodwa kuqukethe izakhi ezingu-4784. Ikhishwe ngo-2020, i-Colosseum, naphezu kobukhulu bayo obuncane (27 x 52 x 59 cm), iqukethe izitini ezifika ku-9036. Abakhiqizi bathi lokhu kuvumela ukuzijabulisa okunembe kakhulu kwesinye sezakhiwo ezidume kakhulu zaseRoma.

Kungani izitini ze-Lego zithandwa kangaka ezinganeni nakubantu abadala?

Omunye umbuzo othakazelisayo ukuthi kungani lezi zitini, naphezu kweminyaka eminingi emakethe, zisathandwa kakhulu cishe emhlabeni wonke. Ziningana izici ezibangela lokhu, njenge:

• Ikhwalithi ephezulu nokuqina - yaziswa yizingane kanye nabantu abadala.
• Ukuthuthukisa ubuciko nokuvuselela umcabango - ngala mabhulokhi, izingane zingachitha amahora amaningi, futhi abazali bayazi ukuthi lesi sikhathi sinikezelwe ekujabuleleni okuwusizo kakhulu nokufundisa.
• Khuthaza ukufunda nokuhlola - noma ubani owazama ukwakha umbhoshongo omude kunawo wonke esemncane kufanele ukuthi wehlulekile izikhathi eziningana ngaphambi kokuba abe nombono wokwakha isisekelo esiqinile ngezitini ze-Lego. Amabhulokhi asiza futhi ukwazi izisekelo zezakhiwo futhi akhuthaze ukufunda.
• Ukuhlakulela ukubekezela nokubekezela - lezi zici zibaluleke kakhulu kokubili ekudalweni kwesakhiwo kanye nokuphila konke. Ukuhlanganisa nokuqaqa ikhithi ngokuvamile kuyinqubo ende futhi egxilile efundisa ukubekezela.
• Izakhi ezinemibala kanye nezithombe ezingokomfanekiso ngendlela yezithombe - iphupho liyafezeka kuwo wonke umlandeli we-Star Wars, izinganekwane ezidumile ze-Disney noma u-Harry Potter - ukudlala ngesithombe esinesithombe somlingiswa omthandayo. Inkampani yenza lokhu kwenzeke ngokunikela ngamasethi amaningi ahlukene ochungechunge olwaziwayo.
• Ilungele ukudlala kweqembu - amabhulokhi angahlanganiswa ngokwawo, kodwa ukwakha nokwakha ndawonye kuyinto ejabulisa kakhulu. Ngenxa yomsebenzi weqembu, amakhithi akhuthaza ukufunda ukubambisana nokuthuthukisa amakhono okuxhumana.

Izitini ze-Lego zingenye yezindlela ezinhle kakhulu zokusebenzisa isikhathi sakho samahhala futhi utshale imali. Amamodeli akhethiwe akuvumela ukuthi ujabule iminyaka eminingi, ngakho kungani ulinda? Phela, isethi yephupho ngeke isebenze ngokwayo! 

Thola ugqozi okwengeziwe ku-AvtoTachki Pasje

Izinto zokuphromotha ze-LEGO.